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Become A Press Release Pro

Why write a press release that will only end up in the trash? Follow these rules for getting in good with editors.

This story appears in the December 2000 issue of

David Sabot has managed to have his business,, mentioned in Home Business magazine and Long Island Newsday, and even on Good Morning America-without slinging a single inverted-pyramid, standard-issue press release. Sabot's winning technique, which has garnered a 60- to 70-percent response rate, isn't for everyone. For example, it's not for those hard-line homebased business owners who read sales pitches from scripts and spend their evenings cruising networking functions.

What Sabot does is called "friendly e-mail."

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