Using Online Beta Testers

A quick and easy way to test your site's new features
2 min read
Opinions expressed by Entrepreneur contributors are their own.

There's nothing easier and cheaper in terms of getting instant, candid feedback about your Web site than using online beta testers. You probably have potential testers readily available, but you aren't tapping into their talents.

Where do you find online beta testers? If you publish an e-newsletter, your subscribers are a great place to start. Send out an e-mail soliciting their help with testing a new site or section of your site. When they respond, you can e-mail them some qualifying questions if you want to weed out inappropriate testers, such as teenagers, to test a site for baby boomers.

Next, give specific instructions as to what you want tested and what the testers should be looking for-bugs, broken links, their impression of a color scheme, feedback on the tone of the content and so on.

Put five to 10 questions together for them to answer-the shorter the better-to get immediate reactions and to keep the feedback consistent. Then gather your creative and technical team to share the results. There's nothing like a little reality check when real people go to your site for the first time.

Aliza Sherman is an entrepreneur and author of Cybergrrl: A Woman's Guide to the World Wide Web (Ballantine Books). She is currently working on her next book and new company.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur