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Beach Party

Profile of Bikini.com, a "bubble-gum retro" site

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This story appears in the January 2001 issue of Entrepreneurs Start-Ups magazine.

Sure siblings Howard and Gail Sonnenschein seemed destined for their roles as purveyors of wholesome fun via their "Disneyland meets the beach" site Bikini.com. Between their swimwear fabric manufacturer father and swimwear boutique proprietor mother, walls of the family abode donning vibrant fabric as opposed to wallpaper wasn't atypical, nor was co-producing swimsuit specials for E! Entertainment Television.

A beach with a diversified revenue model (of which licensing things like swimwear and calendars featuring Bikini.com supermodels brings in most dollars) and a multifaceted site that resurrects Frankie and Annette fun seemed the obvious route the duo would take. But Howard always knew "founder" would follow his name. "I love the word [entrepreneur]," he says.

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