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What A Doll sells dolls with realistic bodies and careers.

This story appears in the January 2001 issue of Entrepreneurs Start-Ups magazine.

Jennifer Baker's line of is meant to do more than entertain children. The 35-year-old former toy company costume designer wants her products to change the way girls think about themselves and their possibilities. Her five dolls have realistic bodies, proportioned like healthy, athletic young women, and the play sets that accompany them allow girls to imagine themselves in five careers: scientist, journalist, banker, artist and beauty salon owner.

"Growing up, I saw how meaningful my mother's job as a teacher was to her," says Baker, who lives and works in . "Work can provide a lot of personal gratification. It's important to teach children that work is exciting. This idea is missing from a lot of children's products."

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