What A Doll
GetSetClub.com sells dolls with realistic bodies and careers.
Jennifer Baker's line of dolls is meant to do more than entertain children. The 35-year-old former toy company costume designer wants her products to change the way girls think about themselves and their possibilities. Her five dolls have realistic bodies, proportioned like healthy, athletic young women, and the play sets that accompany them allow girls to imagine themselves in five careers: scientist, journalist, banker, artist and beauty salon owner.
"Growing up, I saw how meaningful my mother's job as a teacher was to her," says Baker, who lives and works in Philadelphia. "Work can provide a lot of personal gratification. It's important to teach children that work is exciting. This idea is missing from a lot of children's products."
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising