It's Catching

Qualitone Multimedia's Tell-a-friend Broadcaster software for word-of mouth advertising
This story appears in the January 2001 issue of Startups. Subscribe »
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Tell-a-friend Broadcaster

  • Street price: $39 for a one-year subscription
  • Requires: Web-based service links to your Web site with a line of HTML provided by Qualitone
  • Qualitone Multimedia
  • Pretoria, South Africa

More powerful than a locomotive, able to leap tall buildings in a single bound, nothing beats word-of-mouth advertising for dotcoms. Why not make it easy for visitors to recommend your site to a friend? Tell-a-friend Broadcaster does just that by providing them with a simple link they can click on to tell friends about your Web site. Bonus: the Tell-a-friend's recommendation link can also be dropped into an e-mail message, newsgroup or e-zine. Viralicious.

J.W. Dysart, a software analyst and Internet business consultant, has written for more than 40 publications, including The New York Times.

Edition: October 2016

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