Amazon's 'Big Style Sale' Aims to Boost Retailers Impacted by COVID-19
Grow Your Business, Not Your Inbox
Amazon Prime Day may be postponed this year, but Amazon is still planning to hold a summer sale this month for those retailers hit by the COVID-19 pandemic.
According to a memo sent to sellers, and viewed by CNBC, Amazon will host a "Fashion Summer Sale Event" starting June 22. Expected to run for seven to 10 days, the digital spree aims to "drive excitement and jump-start sales," the document said.
Less than three weeks ahead of the affair, details are still being finalized. Amazon is working on landing pages and has reportedly asked sellers to submit deals with a discount of at least 30 percent, CNBC said. It's unclear whether items will be reduced for all shoppers or only Prime members.
"The 'Big Style Sale' is slated to take place later this month and will include seasonally relevant deals from both established and smaller fashion brands," an Amazon spokesperson told PCMag in an emailed statement. "We are delighted to help brands connect with our vast global customer base for this event."
The novel coronavirus is wreaking havoc across the world, bringing chaos and disorder to the health, education and business sectors. Everyone from local mom-and-pop stores to global conglomerates have felt the effects of this pandemic. Amazon's annual Prime Day shopping event, normally held in July, appears to be postponed until later this year, according to Reuters.
The ecommerce giant, flooded with online orders, has been prioritizing those for essential goods like groceries, cleaning items and medical supplies. Shipping times for purchases have slipped to five days or longer, even for Prime subscribers. Despite trying to hire an additional 100,000 workers, some warehouses have reported cases of employees contracting coronavirus. The risk of infection, along with staff protests, has prompted Amazon to distribute face masks and conduct temperature checks.
All of which suggests that holding Prime Day during a crisis would be a logistical nightmare for the already overstretched company. (Last year's event sold a record-breaking 175 million items to members worldwide.) How Amazon will handle a summer sale instead remains to be seen.