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Learning Curve

If you think you've got the skills to teach others, here are four ways to take advantage of your talents.

This story appears in the January 2001 issue of Entrepreneurs Start-Ups magazine.

Whoever coined the phrase "Those who can, do; those who can't, teach" obviously wasn't a teacher or an entrepreneur. Teaching others about what you know best-your business-is a great way to publicize your company, attract customers, boost your credibility, get in touch with future captains of your industry, find employees and maybe even make a few extra bucks.

Take Leza Raffel, 33, president of Communication Solutions Group in Jenkintown, Pennsylvania. Raffel gives 30 seminars per year on "Mega Marketing on a Shoestring Budget" for associations, chambers of commerce and trade groups. "I present the programs at no charge and get great business leads from students of the workshop," she says.

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