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Learning Curve

If you think you've got the skills to teach others, here are four ways to take advantage of your talents.

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This story appears in the January 2001 issue of Entrepreneurs Start-Ups magazine.

Whoever coined the phrase "Those who can, do; those who can't, teach" obviously wasn't a teacher or an entrepreneur. Teaching others about what you know best-your business-is a great way to publicize your company, attract customers, boost your credibility, get in touch with future captains of your industry, find employees and maybe even make a few extra bucks.

Take Leza Raffel, 33, president of Communication Solutions Group in Jenkintown, Pennsylvania. Raffel gives 30 seminars per year on "Mega Marketing on a Shoestring Budget" for associations, chambers of commerce and trade groups. "I present the programs at no charge and get great business leads from students of the workshop," she says.

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