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Launching a Business During the Pandemic? Learn From These 4 Founders.

These entrepreneurs took the leap when times were tough - and found new ways to succeed.

This story appears in the July 2020 issue of Entrepreneur. Subscribe »

Serve customers first. Charge them later.

Ariela Safira had big plans for April 7. That was when she’d open the doors to Real, her women-­focused studio in Manhattan. But by the big day, lockdowns had begun.

RichVintage | Getty Images

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