This story appears in the
January 2001 issue of
Startups.
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Tara Malatesta, 28, founder/president of Prizm
Communications, a Boston-based public relations/marketing/design
and events company for rapid-growth and high-tech companies
I try to go to different locations to energize my creativity.
That can vary from eating lunch at a park to finding a different
place to brainstorm. Whether I'm at a friend's house or
doing something outdoors, different things will spark different
ideas.
Hagai Yardeny, 29, the "bla man" (co-founder) of
bla-bla.com, a New York City Internet network that provides
technology, exposure and revenue for small niche Web sites
We're on the sixth floor, and there's an emergency
exit/stairway that we use as our "conference room."
There's no privacy elsewhere, so we go out there to smoke and
get things done.
Tina Miletich, 34, founder of Girlzilla Inc., a New York City
design/development firm
[When I worked from home,] I would meet clients at
"Conference Room A," the fifth floor of ABC Carpets,
where they have wooden tables and these little rooms you could use,
and no one would bother you. During the summer, I'd have people
meet me at "Conference Room B," near a pond where you can
race miniature boats in Central Park.
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