Subscribe to Entrepreneur for $5
Subscribe

Only Conscious Brands Will Survive The 2020s

Growing wellness education and plummeting Facebook ad costs have begun a mass consumer shift away from industrial food conglomerates, and towards authentic startup brands.

By
Opinions expressed by Entrepreneur contributors are their own.

We’ve lived for decades now—two centuries really—of what feels like soul-less corporations mass producing everything from the food we eat to the clothes we wear. It has felt like they controlled everything. Even the government.

Thomas Barwick | Getty Images

This was a natural progression out of the Industrial Revolution. As we became better at automation over the last 50 years and goods became increasingly mass-produced, brands lost their authenticity and frankly gave up their morality in exchange for higher margins.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

Get 3 months free with code ZENDESK

Presented by zendesk

Get 3 months free with code
				ZENDESK