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Power Lines

Wire services help you get the word out.

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This story appears in the January 2001 issue of Entrepreneur. Subscribe »

When Robert Ehrlich, the 42-year-old owner of Robert's American Gourmet Robert's American Gourmet, needed to find a way to get the word out abouthis metaphysically oriented snack foods, he discovered the answer not in a crystal ball but in a wire service.

Services such as the one Ehrlich chose, PRNewswire, distribute releases and photos to the media, financial community and even consumers.

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