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The Profiler

Do you know your customers? This ASP gets personal.

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This story appears in the January 2001 issue of Entrepreneur. Subscribe »

Whether you sell products or services, it's no secret that consumers today demand a more personalized experience when they buy. The results of a recent study show you a new way to analyze how your customers think and why they make purchases.

Conducted by Yankelovich Partners Inc. from 1997 to 2000, the Monitor MindBase study segments customers into categories, including age, lifestyle and priorities, that marketers can apply to their to learn more about purchasing habits and preferences.

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