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True Value

Sure, you can seal the deal, but is it worth the effort? Here's how to decide.

This story appears in the January 2001 issue of Entrepreneur. Subscribe »

"Is it worth it?" That simple question is the "to be or not to be" of any deal. Like a master jeweler closely inspecting a precious gem, every dealmaker should examine the question from every angle. That's because the more tools you have to measure value, the more likely it is you'll cut a sharp deal.

A speaker and attorney in Los Angeles, Marc Diener is the author of Deal Power: 6 Foolproof Steps to Making Deals of Any Size(Owl Books/Henry Holt). You can reach him at

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