Toot Your Own Horn
Would you water-ski from a blimp to promote your Web site?
Jeff Taylor is founder and CEO of the $100 million-plus Monster.com, the career-search site that, in 1999, launched a now-legendary Super Bowl ad that featured children enthusiastically predicting abysmal career outcomes: "I want to claw my way to middle management;" "I want to be forced into early retirement." But Taylor, 40, is becoming a legend himself, thanks to stunts like water-skiing from his company's blimp and having that same blimp fly over Coca-Cola headquarters last year as 2,000 Coke employees were given pink slips.
In 2000, you told USA Today that someday you'd like to be in the President's Cabinet as the Labor Secretary. Were you serious?
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