Data For Dollars
In the information age, knowledge not only matters, it also sells.
Do you really know what business you're in today? The National Football League received more money from ABC, ESPN, FOX and NBC for the rights to broadcast games than it would have cost the networks to buy every team in the league. The Official Airline Guide, which lists every flight from North America to every city in the world, makes more money than all the domestic air carriers combined. Suddenly, the value of information about transactions may have eclipsed the value of the goods and services being transacted . . . and we must participate in this phenomenon of the new economy.
Everything about one's life will be chronicled, cataloged, stored, recalled, assembled . . . and sold. I'm convinced we'll see a new "re-intermediator" industry that keeps track of who's selling their information (about you!) for huge profits. I hope you noted that Amazon.com just rescinded its "privacy" statement, letting customers know it'll be participating in the new gold rush.
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