Deep Trouble

Do the links on your site lead to home pages? If not, your business could face legal risks.
Magazine Contributor
2 min read

This story appears in the January 2001 issue of Entrepreneur. Subscribe »

Among the many gray areas of law, "deep linking" definitely demands the attention of any entrepreneur with a Web site. Deep linking is the practice of hyperlinking to a page several jumps into another Web site rather than to the site's home page. For example, linking directly to 's small-business desktop page at instead of Dell's home page at constitutes deep linking.

It sounds harmless enough, but when surfers bypass a home page, it often means bypassing the site's paid advertisements, bringing up some hairy trespassing and copyright issues. sued over its deep linking into's site for events that doesn't offer tickets for. In August 2000, a judge ruled that could continue its linking practices, but left the door wide open for to pursue its complaints of copyright infringement. In short, the gray area hasn't become any clearer.

It will take more lawsuits and judgments before the issue is resolved and guidelines are put in place. In the meantime, you can take a few common-sense steps to protect yourself when deep linking. For example, make it clear that links lead to separate, independent sites, so there's no confusion for the user. The easiest way to handle this is to post a message, e.g., "This leads to so-and-so's page. You are now leaving our site." That gave this sort of notice was one of the factors leading the judge to rule in its favor.

Ultimately, it's best to get permission in writing from sites you link to. It's also a good to check linked-to sites' legal agreements. If deep linking is prohibited in the company's legal agreement, violations could become the basis for a breach-of-contract lawsuit in the future.


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