Are You Sitting on a Customer Retention Goldmine?
Instead of viewing a purchase as the end of your funnel, view it as the beginning of an entirely new funnel - one that focuses on turning a paying customer into a brand champion.
Conversion rate optimization is generally viewed from the lens of customer acquisition: "How can we A/B test different aspects of our marketing campaigns and storefront to boost sales?"
Omar Osman | Getty Images
However, what happens after the sale? What happens when the customer you’ve been barraging with ads about how amazing your product is doesn’t see or hear about you after the sale, or worse, sees the identical acquisition ads over and over?
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
