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Many Happy Returns

You were thrilled by holiday sales-don't be chilled by post-holiday returns.

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This story appears in the January 2001 issue of Entrepreneur. Subscribe »

As surely as a busy holiday season brings an increase in Web sales, it also brings more returned merchandise. Unfortunately, returned merchandise is a major by-product of increased growth, especially as consumers become much more comfortable purchasing items over the Net.

"There will be more consumers returning goods purchased over the Internet during this season than ever before," explains Julie Breen, an e-commerce research analyst at The Boston Consulting Group. "That's simply because there are more goods than ever before being purchased over the Internet."

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