Book Review

Review of <i>Loyalty Marketing for the Internet Age</i>
  • ---Shares
This story appears in the January 2001 issue of Entrepreneur. Subscribe »

For an easy-to-understand look at the world of electronic customer relationship management (eCRM) in today's Internet economy, look no further than Loyalty Marketing for the Internet Age (Dearborn Trade, $25.95) by Kathleen Sindell. This comprehensive guide to the sometimes confusing subject of eCRM provides clear instruction, success stories and action steps. Instead of using jargon or "geek speak," this book offers a clear understanding of how to get customers to return to your Web site again and again. The book is divided into three parts: an introduction to eCRM practices on the Web, which explains why customer loyalty is more important now than ever before; the eCRM Customer Loyalty Business Process, which illustrates how you can measure customer retention and develop an online loyalty and retention strategy; and, finally, the eCRM Customer Loyalty Infrastructure, which shows you how to personalize your marketing efforts and gather customer information.


Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at mcampanelli@earthlink.net.

Edition: July 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.