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Why You Should Hire a Translator

You say "tomato," they say "pomodoro"-and you need an interpreter.

This story appears in the January 2001 issue of Entrepreneur. Subscribe »

Although many say English is the language of business, those saying it loudest are likely those who already speak English fluently. But what about the thousands of potential customers worldwide for whom English is not a first-or even a close second-language?

"Customers who don't speak English still want to be treated the same way you would like to be treated," says Jeff Barger, president of CTS (Corporate Services) Language-Link, a , , business that offers interpreting and translation services. "[Getting an interpreter shows] a sense of empathy and courtesy that goes a long way toward building a relationship."

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