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Picture This: Sony Alpha 7S III The improved autofocus system, touch screen interface, and side flip LCD screen combined makes Alpha 7S III the ultimate creative tool for professional photographers.

By Tamara Clarke

Opinions expressed by Entrepreneur contributors are their own.

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Sony

The Sony Alpha 7S III is a mirrorless camera suitable for both hobbyists and professionals. It features a brand new 12.1MP back-illuminated full frame image sensor with ultra-high sensitivity and a host of impressive video recording capabilities.

Its heat dissipating mechanism and dual slot relay recording gives you over one hour of 4K 60p movie shooting. The improved autofocus system, touch screen interface, and side flip LCD screen combined makes Alpha 7S III the ultimate creative tool for professional photographers.

Sony Alpha 7S III. Source: Sony.

It features two CFexpress Type A compatible media slots, which enables high write-and-read speed while keeping the camera compact in size. Sony's advanced Real-time Eye AF improves detection performance by 30%, and you can activate Real-time tracking by simply touching the subject on the screen, which rotates sideways, up, and down.

It is also the first Alpha series E-mount body to feature a side-opening vari-angle rear screen, perfect for capturing gimbal-mounted shots and complicated angles. Regardless of your skill level, Alpha 7S III allows you to capture professional quality videos and photos.

Related: Let's Create: SONY ZV-1

Tamara Clarke

Columnist

Tamara Clarke, a former software development professional, is the tech and lifestyle enthusiast behind The Global Gazette, one of the most active blogs in the Middle East. The Global Gazette has been welcomed and lauded by some of the most influential tech brands in the region. Clarke’s goal is to inform about technology and how it supports our lifestyles. See her work both in print regional publications and online on her blog where she discusses everything from how a new gadget improves day-to-day life to how to coordinate your smartphone accessories. Visit www.theglobalgazette.com and talk to her on Twitter @TamaraClarke. #TamTalksTech 
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