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Sub-Liminable

We've called the race . . . and this time there's no dispute. In this year's Franchise 500, Subway is No. 1.

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This story appears in the January 2001 issue of Entrepreneur. Subscribe »

Once upon a time, in the land of hamburgers and pizza, a submarine sandwich came on the scene--charming everybody in town with its fresh-baked bread and savory meats. Steadily, the submarine sandwich grew to prominence in the land and proved itself to be a formidable competitor to typical fast-food fare, all while courageously defeating the evil queen.

Sound like a beautiful fairy tale? It really happened to Subway, the leader in the submarine sandwich franchise business (OK, everything except the evil queen part).

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