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Preparing Ecommerce for the "New" Holidays

Consumers are looking for free shipping and stellar customer service.

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Sometimes the holidays aren't quite "the most wonderful time of the year." According to one study, the holiday season stresses out 88 percent of Americans. For ecommerce companies, this is even more true. Every year, store owners spend months preparing for the fourth quarter, and few ever feel like they’re fully prepared for the wave of sales — and the headaches — that come with it.

Klaus Vedfelt | Getty Images

This rings true this year more than ever, with COVID-19 pushing more and more retail volume online. Data shows ecommerce penetration skyrocketed from 16 percent in 2019 to 27 percent, year-to-date, in 2020. This is a direct result of the pandemic and the full extent of this impact remains to be seen in the holiday season. 

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