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The Domain Game

Your domain name is what? Here's how to get a name they'll remember.

This story appears in the January 2001 issue of

It's a sad, sad thing when homebased business owners have domains like and e-mail addresses like

Such tortured addresses are hard to say and hard to remember, and show that you rank your online presence somewhere between emptying the trash and watching reruns of Seinfeld. Take it from Debbie Williams, owner of, a online resource center for professional organizers and people who want to get organized, in Houston. When she was interviewed for a local radio show, she fielded questions like a pro. But when it came time to read her former URL on the air, "I rattled off a loooong URL, and the deejay promptly told me off the air that we couldn't do that again!" Williams recalls. "What began as a wonderful marketing opportunity turned into a fiasco because I couldn't tell listeners how to find me and buy my products and services."

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