Selling to a Niche Market
How can I sell my new bookkeeping service?
Question: I've been researching the idea of starting a homebased bookkeeping service for the past few months. I have more than 15 years of banking experience and currently work for the seventh largest bank in the United States, primarily helping senior citizens with their banking needs over the phone. I want to help potential clients balance their statements; obtain information on their CDs, IRAs and loans; and organize their bills and financial planning information. I don't have an accounting background and I would definitely advise a client if they needed an accountant. I'm so excited and eager to get started and I have the support of my family, but I definitely need to work on sales. Any suggestions?
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