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Selling to a Niche Market

How can I sell my new bookkeeping service?

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This story appears in the January 2001 issue of HomeOfficeMag.com.

Question: I've been researching the idea of starting a homebased bookkeeping service for the past few months. I have more than 15 years of banking experience and currently work for the seventh largest bank in the United States, primarily helping with their banking needs over the phone. I want to help potential clients balance their statements; obtain information on their CDs, IRAs and loans; and organize their bills and financial planning information. I don't have an accounting background and I would definitely advise a client if they needed an accountant. I'm so excited and eager to get started and I have the support of my family, but I definitely need to work on . Any suggestions?

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