Subscribe to Entrepreneur for $5

Selling to a Niche Market

How can I sell my new bookkeeping service?

This story appears in the January 2001 issue of

Question: I've been researching the idea of starting a homebased bookkeeping service for the past few months. I have more than 15 years of banking experience and currently work for the seventh largest bank in the United States, primarily helping with their banking needs over the phone. I want to help potential clients balance their statements; obtain information on their CDs, IRAs and loans; and organize their bills and financial planning information. I don't have an accounting background and I would definitely advise a client if they needed an accountant. I'm so excited and eager to get started and I have the support of my family, but I definitely need to work on . Any suggestions?

Learn More
Find tips for to senior grandparents in Isn't It Grand, and check out the latest franchises catering to senior audiences in The Aging And The Restless

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks