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This is How to Use Celebrity Partnerships to Make a Fortune

Joining forces with the right celebrity gives your brand a VIP connection with consumers.

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Opinions expressed by Entrepreneur contributors are their own.

Partnering with the right celebrity can present a very lucrative opportunity, providing exponential brand equity and an instant rock-solid connection with consumers. But the wrong partnership can be harmful to the point of destroying the brand.

Stephen McCarthy | Getty Images

This is why it’s so important for brands to make sure they partner with a celebrity that has a very high likelihood of success. One of my business ventures, 10PM Curfew — a female-focused media network that includes @style and @girls on Instagram and TikTok — has a celebrity partnership in place.

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