Spreading The Word About Your Business

The benefits of word-of-mouth, one of the cheapest marketing methods around
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Word-of-mouth is one of the best-and least expensive-marketing methods on the planet. One way to effectively get the word out is to spread good rumors about yourself and your business. Deliver quality, charge reasonable rates, finish products before deadline and treat all your customers with respect. In other words, give customers a reason to talk you up to their friends. Encourage them to do so by offering rewards for referrals.

That's exactly what one small sporting goods store that caters to the soccer crowd did. It had received a goodwill award for supplying equipment for an after-school soccer program. The store staff took lots of photos with the kids who were involved and put a display in the store along with the award. They also talked up the fact that they were willing to partner with other groups to help promote the sport. Word spread like wildfire, and profits went up accordingly.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur