McDonald's Announces It Will Also Sell A Meatless Burger

Will environmentally conscious customers love the McPlant?
McDonald's Announces It Will Also Sell A Meatless Burger
Image credit: Justin Sullivan | Getty Images

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Staff
Editor in Chief of Green Entrepreneur
2 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

The Big Mac just got a big makeover. McDonald's announced this week that it will introduce a new plant-based burger to its menu in 2021.

McDonald's international president Ian Borden told USA Today that the burger "offers our iconic flavor in a kind of tooth-sinking sandwich. It's made with a juicy plant-based burger and served on a hot seed bun. of sesame with all the classic ingredients ".

Operation McPlant is the fast food giant's first major foray into the meatless burger wars. But McDonald's is a little late for the plant party: Last August, Burger King introduced the Impossible Whopper , made with a plant-based burger from Impossible Foods. KFC is testing vegan fried Beyond Chicken at some of its restaurants. Carl's Jr and Del Taco also offer Beyond Meat specials, like the Epic Beyond Original Mex Burrito .

But unlike its competitors, McDonald's will make its own meatless products, rather than relying on outside vendors like Impossible Foods and Beyond Meat. The company calls this alternative beef effort McPlant.

"McPlant is designed exclusively for McDonald's, by McDonald's," says Borden. "In the future, McPlant could be extended through a line of plant-based products, including hamburgers, chicken substitutes and breakfast sandwiches."

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur