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3 Big Well-Being Trends in the Wake of the COVID-19 Pandemic As the world looks toward a post-pandemic future, these tech-fueled well-being trends will continue to play a major role in how we navigate the new normal.

By Miri Polachek

Opinions expressed by Entrepreneur contributors are their own.

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While encouraging developments on the vaccine front herald brighter days ahead in the battle against the COVID-19 pandemic, the new normal that follows won't be a carbon copy of the former status quo. COVID-19 has reshaped how we work, play, learn, shop and convene — as well as how we look after our own health and wellness.

Beyond the ravaging effects of the coronavirus itself, millions of Americans have also struggled with stress, loneliness and burnout over the past year, fueling unprecedented interest in the fast-growing consumer wellness sector. Once considered a niche market, well-being has gone mainstream in 2020, evolving into a complex ecosystem of converging product categories. Among the most recent examples is the launch of the Thrive Reset Zapp, a joint project of Thrive Global and Zoom designed to help users de-stress before, within and following Zoom meetings.

Like workplace flexibility and at-home fitness, many of these COVID-era trends will continue well beyond the pandemic itself. Currently pegged at $4.5 trillion, the global wellness economy is helping us reimagine how we socialize, relax, and enhance our own well-being. As the world looks toward a post-pandemic future, expect these three well-being trends to play a major role in how we navigate the new normal.