4 Steps For Improving Company Culture In 2021

To succeed in business post-2020, create a more closely knit bond between employees and employers.
4 Steps For Improving Company Culture In 2021
Image credit: Thomas Barwick | Getty Images

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
Entrepreneur Leadership Network Contributor
Combat Veteran & Freelance Journalist
3 min read
Opinions expressed by Entrepreneur contributors are their own.

In only a year, Covid-19 has completely changed the way we live and work. Several industries have been disrupted and forced to pivot their services. In the same vein, new service categories have emerged. However, one thing has stayed constant. 

Many people would argue that the industry has proven to be an anomaly in this pandemic. As people have been bound to their homes, delivery demand has skyrocketed and carriers have seen more than ever before. Nevertheless, this industry is no different from any of the others. As the pandemic has successfully flipped the narrative, smaller companies now find themselves in a vantage position within the market. With this new access to a larger customer base, the pressure to quite literally deliver is also rising. One way to achieve this is by improving the internal company culture

Here are four essential steps that can help both newcomer and veteran brands improve their company culture as we move through 2021 and, hopefully, the final stages of our battle with the virus. 

Related: 4 Entrepreneurship Lessons That Will Help You Grow in 2021

1. Defining a company identity

Many companies exist without proper branding, particularly in the service market. Take the logistics industry. After noticing this lack of unique identity in logistics company ArdentX, co-founder Connor Miller decided to encode a definite set of values that would be associated with ArdentX, like their "insane work ethic." 

As journalist Kate Heinz advised in a recent article for Built In, " are very important to your culture and your success as an organization, so ensure they are upheld by every member of your team. Holding all to the same set of standards will foster an open culture based on equality. This will also help promote your core values across all departments so they become ingrained in your culture."

Related: Company Culture Is Everything

2. Holding upper-management accountable

The quality of executive management is one of the most critical components of a company’s success. Company leaders are responsible for steering the business in the direction of growth,  and .

3. Conducting exit interviews

Employees will inevitably want to leave the company. This can happen for a variety of reasons, including better opportunities, a career change or further education. has always been approached as an inherently bad thing. However, the event of staff leaving your company can be an opportunity for growth.

4. Always communicate

In many companies, is a one-way stream that only flows downward from management to the team. In situations like this, employees rarely feel as if they have a voice to communicate ongoing events within their team, nor do they feel the need to. In a healthy company, everybody's always talking. Managers are always asking, "What do you think about that? Is it a good idea? How would you do it differently?" They want to hear people's opinions, no matter what they are. 

Related: 5 Business Survival Tips for 2021

Developing a solid company structure will strengthen your ’s customer connection. Making this investment will inevitably drive visible results in your company's downline, and even more in light of current events.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur