This story appears in the
February 2001 issue of
Entrepreneur.
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The question: What day in
the life of your business stands out in your memory? We're sure
that question calls up some fond recollections. Here are some of
the best answers we've been given:
Sarah Woodberry, 36, principal at One
World Incentives Inc., a San Francisco-based travel incentives
company
We threw a masquerade ball in Venice. We rented 500 costumes, no
two alike. Everyone had to be fitted, and measurements were taken
in advance over the Web. Guests received an antique invitation with
a custom mask the night before. We played games recreated from the
16th century. It was magical! Last month I was in Istanbul throwing
a 1001 Nights Party for a client at a former sultan's palace,
and two days later I was in Paris throwing a dinner party for 900
in the Paris Opera House. Every day holds a new adventure.
Clifford Boro, 30, executive chairman
at Infogate Inc., a New York City- and San Diego-based personalized
online news and information provider
On August 23, I spent the entire day in a display window on the
upper West Side in Manhattan. It was one of the most bizarre, yet
rewarding, experiences in my business life. I got to do things I
normally do at the office-read and respond to e-mails and make
calls, but more important, I had the opportunity to speak to
customers and potential customers face-to-face and show them the
merits of our product. I enjoyed the day tremendously.
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