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The Vow Factor

How one dotcom survives--and thrives--in the ultracompetitive wedding market

This story appears in the February 2001 issue of Entrepreneur. Subscribe »

Beth Drucker, 46, and her husband, Lou, 49, have found eternal wedded bliss-not only as husband and wife, but also as founders of a tremendously successful Web site, NewYorkMetroWeddings.com. Back in 1996, after the couple launched the wedding supplier referral service with just $3,000, the site became an instant hit. Today, with front page listings on every major U.S. search engine, their site averages almost 300,000 visitors per month. We asked Beth what it takes to make it in the competitive dotcom world.

Many wedding-related Web sites fail. How have you kept yours going for five years?

Because of my [design and illustration] background, I was able to design something with a sophisticated New York look, rather than the pink hearts and flowers of other wedding sites. I spend about 50 hours per week working on the site-that includes interviewing vendors and experts to get site content. We also send out e-mail newsletters to remind people we're here.

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