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Magic Touch

High-tech kiosks let you interact with customers in real time.

This story appears in the February 2001 issue of Entrepreneur. Subscribe »

Most people look at a shelf and see a shelf, but David Sauter saw a way to display and demonstrate more than 50 products in just a few square feet. Sauter, 33, heads up DMInteractive, a Green Bay, Wisconsin, developer and integrator that developed an interactive kiosk allowing manufacturers to create elaborate information centers in minimal amounts of space.

The kiosks are equipped with touchscreens that allow customers to see products in action through video clips. Presently in stage one of a two-part development process, the kiosks will ultimately be equipped with Internet connections that will allow customers and retail salespeople to interact in real time with customer service representatives from the manufacturer.

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