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Wag Your Tale

If the anecdotes you hear are better indicators of your success and ideals than the facts and figures, you have the makings of a storied business.

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This story appears in the February 2001 issue of Entrepreneur. Subscribe »

Teresa Lever-Pollary didn't like the way things were going. The CEO of Nightime Pediatric Clinics Inc. (NPC) in Midvale, Utah, noticed that as the company grew to four clinics and 70 employees, it was losing touch with the values that had helped it become a successful provider of after-hours medical care for children. Lever-Pollary decided the best way to express those values was not through a corporate mission or values statement-it was through stories.

Lever-Pollary, 42, began asking Nightime Pediatrics' employees, ex-employees and patients to tell her their stories about the company. One of her favorites was a nurse's recollection of the way a doctor lured an ant from inside a child's ear using a dab of cake frosting. The story, especially the ending that depicted the doctor gently releasing the ant outdoors, perfectly illustrated Nightime's focus on carefully and professionally caring for small living things.

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