📺 Stream EntrepreneurTV for Free 📺

How Technology is Disrupting Real Estate & It's In The Buyer's Favor Thanks to digital technology, the real estate market is becoming a more comfortable place for the buyer to navigate

By Srivatsa KR

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Justin Havre
Justin Havre

The real estate market is one of the oldest brick and mortar institutions, and interestingly it is currently undergoing a new technological evolution. The act of buying and selling property has been gradually migrating into the digital world. In 2019, The National Association of Realtors recorded that 78% of Generation X found their home on a mobile device. Statistics like these don't surprise real estate experts like Justin Havre. Havre currently heads Canada's top real estate team, Justin Havre & Associates RE/MAX First. According to Havre, proptech is creating a much better market for buyers; here, he shares three trends that give the buyer an advantage.

Virtual property tours

Virtual property tours are one of the biggest technological advancements in the real estate market. Havre's real estate team has been offering this service for quite some time, and in the age of social distancing, it is a service that has been flourishing. A virtual tour allows potential buyers to explore properties privately. According to Havre, the option of a virtual tour offers up many positives for the buyer, he says; "3D virtual video tours can prevent any snap decisions that can happen while physically visiting a property and allow more time to research a property privately."

Drone technology

The use of drones to aid in the purchase of property promises to see a growth in popularity as its technology evolves. Drones are currently restricted to operating in an open area and can not navigate inside of a property, but drone technology is being constantly updated, and it may not be long before compact drones can maneuver effortlessly inside of properties. Until then, drones offer a cost-effective way to gather as much visual data as potential buyer needs. Havre says of the advancements in drone technology, "I believe that the assistance that drones can offer a buyer will soon be limitless; their ability to give a detailed look at a property is already a priceless tool to a potential buyer."

Artificial intelligence

AI is here to revolutionize every aspect of businesses, and real estate is no exception. Real estate firms are leveraging Big Data and AI to get more insights, while it translates for buyers as better options and higher transparency. "We live in a digital world of convenience, and AI has the potential to take away redundant tasks besides extending better services management."

Srivatsa KR

Start-up enthusiast & Blogger

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Leadership

How Mindset Plays a Role in Your Entrepreneurial Success

Don't overlook the importance of mindset when you're starting or growing a business.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.