A good name is worth a thousand marketing dollars. Itching to stand out, some dotcoms are opting for the odd over the obvious:
Company: Yummy
Interactive
Web site:www.yummy.com
Sounds like: gourmet food
retailer
Actually is: ASP
Company: Mushpot.com
Web site:www.mushpot.com
Sounds like: Iditarod fan
site
Actually is: free Internet hard
drive
Company: Crunchy
Technologies
Web site:www.crunchy.com
Sounds like: peanut butter
manufacturer
Actually is: e-business
solutions provider
Company: Jamcracker
Web site:www.jamcracker.com
Sounds like: midnight snack
site
Actually is: IT solutions
provider
This story appears in the February 2001 issue of Entrepreneur. Subscribe »
