Name That Company

If you're trying to decide what to call your new e-business, take a hint from these creative folks.
Magazine Contributor
1 min read

This story appears in the February 2001 issue of Entrepreneur. Subscribe »

A good name is worth a thousand marketing dollars. Itching to stand out, some dotcoms are opting for the odd over the obvious:

: Yummy Interactive
Web site:www.yummy.com
Sounds like: gourmet food retailer
Actually is: ASP

Company: Mushpot.com
Web site:www.mushpot.com
Sounds like: Iditarod fan site
Actually is: hard drive

Company: Crunchy Technologies
Web site:www.crunchy.com
Sounds like: manufacturer
Actually is: e- solutions provider

Company: Jamcracker
Web site:www.jamcracker.com
Sounds like: midnight snack site
Actually is: IT solutions provider

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