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Name That Company

If you're trying to decide what to call your new e-business, take a hint from these creative folks.

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This story appears in the February 2001 issue of Entrepreneur. Subscribe »

A good name is worth a thousand marketing dollars. Itching to stand out, some dotcoms are opting for the odd over the obvious:

Company: Yummy Interactive

Web site:www.yummy.com

Sounds like: gourmet food retailer

Actually is: ASP

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