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This story appears in the February 2001 issue of Entrepreneur. Subscribe »

According to research firm Green-field Online, 74 percent of auction shoppers say they're on the hunt for "good deals." Another finding: 55 percent do it to "have fun."

Web sites now rank as a top source of information for brokerage customers, says polling organization Harris Interactive, which found that the Web had moved ahead of newspapers, TV and magazines.

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