4 Ways Writing a Book Will Transform You Why writing a book is a powerful marketing and differentiation conduit for entrepreneurs.

In the fall of 2005, an unexpected conversation with Lee Huebner and his sagacious advice laid the foundation for my skill diversification, and successful stint as an online news media and publishing entrepreneur. An alumnus of Harvard University and Northwestern University, Lee had served as the publisher and CEO of the Paris-based International Herald Tribune, considered the first global newspaper. He had also chaired the American Chamber of Commerce in France.

Lee's advice on the benefits of becoming an author and its cogency in strengthening the entrepreneurial brand deeply influenced me to turn my expertise and experience into my first non-fiction book, which was followed by another book that was published a few years into my first digital news media venture.

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