Mexican Net Dance
The true north of e-business success might point due south.
Now that they've implemented U.S. e-commerce strategies, some netpreneurs are setting their sites south of the border. For good reason: Online transactions in Mexico are thriving. Consider the stats: In 2000, Mexico's e-commerce sales totaled $448 million; projections for 2003 are $2.5 billion. Further, Mexico's 20 million Net users will probably grow to 350 million over the next three years, and Internet traffic doubles every 100 days. According to Lourdes Sánchez de la Vega, director of AMECE, Mexico's e-commerce association, online transactions in Mexico are growing 400 percent annually.
Ysabel de la Rosa is a freelance writer in Madrid, Spain, who specializes in international business.
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