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Set Your Sites

If you can't see the benefits of the Web, adjust your outlook.

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This story appears in the February 2001 issue of Entrepreneur. Subscribe »

Q: Many people say you need a Web site for your business, but I have a local service business. I don't even get customers from the other side of town, so why would I need a Web site? I don't use the Internet that much myself, and I recently read-yes, I still read the local newspaper-that 29 million people quit using the Internet last year. I've also read there are millions of Web sites, and getting listed high enough on a search engine to matter is difficult, if not impossible. Do I really need to spend what it takes in time and money to have a Web site?

A: While you make a number of valid points, the fact remains you're better off having a Web site than not having one. Think of a Web site as a business phone line plus a listing in the phone directory...except it also provides a means of communicating with your existing and prospective customers, not to mention a variety of other benefits.

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