Advice From The Front: Your E-Business Partner and Your Site

Tips from an expert for selecting the right Web developer

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Robert Landes, co-chairman of Guidance Solutions Inc., an e- "enabler" that provides resources and consulting services to e-businesses, gives this to aspiring e-entrepreneurs about choosing and working with a Web developer or "e-business partner":

  • An e-business partner must know your industry and your identity intimately. Getting that knowledge involves meeting with your executives and employees, immersing themselves in your , querying your strategic partners and customers, shopping in your stores, and polling newsgroups to see how your brand is perceived at the grassroots level.
  • Plan for the future. Be sure your business partner understands your long-term needs and designs a site that is easily scalable as your business grows and can handle increased traffic during peak user periods such as the holidays.
  • First impressions last. Testing your site thoroughly before launching is crucial. Be sure you have all the tools necessary to simulate high-volume, real-world usage.
  • Incorporate a personal angle. Never lose sight of the fact that people like interacting with people, not .

Aliza Sherman is an entrepreneur and author of Cybergrrl: A Woman's Guide to the (Ballantine Books). She is currently working on her next book and new company.

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