Bennigan's Sees New Smaller Prototype As Franchise Option

<b></b>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Cedar Hill, Texas-Bennigan's recently introduced a smaller-sized, freestanding prototype at a new company-owned store southwest of Dallas and a second, franchisee-owned unit in Vernon, Connecticut. Both units feature a 4,500-square-foot building, compared with the company's standard 6,500- and 7,000-square-foot units introduced in 1998. The change reduces seating by 30 for a total of 190 seats.

"We developed the smaller prototype to give us and our franchisees a new development option for smaller target markets and trade areas," said Jerry Comstock, president of Bennigan's.

Comstock said the new Bennigan's prototype "gives us the flexibility to open restaurants at locations where limited available space would have precluded us from developing."

Other casual-dining concepts, including Chili's and TGI Friday's, have been offering scaled-down versions of their stores for the past several years. -Nation's Restaurant News

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur