Take Care Of Your Existing Customers

Stop hunting for new customers and start pampering the ones you already have.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Realize that nothing is more valuable than an existing customer. You cannot run a successful business if you are constantly having to find new customers. It's too expensive. You have to nurture your existing customers. Keep in touch with them, let them know about special promotions and sales, and even offer specials that are available only to existing customers. The more you can convince customers they're important to you, the more likely they will remain customers.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Related Books

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding