3 Obstacles That Cloud Your Decisions
Grow Your Business, Not Your Inbox
Your mind is full of favorite thoughts , ideas that come back again and again masquerading as novel proposals, ready-made solutions that seem to fit the new problems exactly. These traps are orchestrated by your experience and are born from an accumulation of memories, memories and past actions that in their moment gave positive results, which does not mean that they will be successful in the new decisions to be made.
These patterns become obstacles to your discernment as they come in the form of overconfidence, biased focus, and short-term stability.
They are identified like this:
1. Excessive confidence drags you into the feeling of having everything under control and does not allow you to make revisions of unknown or new parameters. Suppress the observation and reinforce the idea of being in a situation similar to those already in the past.
2. The biased approach forces you to look at details only from your unique perspective, ignoring the point of view of other people involved. Denies the possibility of building solutions with the premise of win-win, necessary for the maintenance of strategic decisions that impact in the medium and long term.
3. Short-term stability is about staying in your comfort zone and not leaving it until you see the fire burning under your feet. When this happens, you go into a state of urgency where any growth strategy no longer takes place.
There are very simple methods that allow us to destroy those obstacles that appear in the form of glittering decisions when they are just patterns that we repeat:
1. Eliminate stereotypes
There are unlikely factors that can influence you to choose options that are not the most appropriate. Choose for the benefits, properties or characteristics that you need from a product or service before seeing the brand. If they are people, research and study them before you see faces. In this way, you focus on what you want beyond liking a brand or liking a person.
2. Create checklists
Have your most relevant objectives prepared to avoid momentary emotions cloud your judgment. Using lists that remind you of all the aspects to observe in the delivery of a new product or service serves to avoid making mistakes due to involuntary forgetfulness. It is necessary to maintain a protocol to sustain the quality of your decisions for a long period of time.
3. Use tables with valued criteria
Each offer, decision or approach must go through a series of criteria or checklist to evaluate the value of each choice with a 360 degree analysis. The sum of all the criteria of each proposal will allow you to make an objective selection.
Your list of points to consider should be more than three criteria, but no longer than 15 points. It is important to be practical. For example, to select the most profitable salesperson, you have to weigh net sales, number of orders handled, commercial value of customers and their growth between periods. We add everything up and get a specific value based on the results of which seller has the advantage.
When you need to make important decisions, remember that our brains like to send quick fixes that are nothing more than placebos to stop all inquiries, so push yourself a little more to choose what you really need.
Written by Fermin Hung.