Grow Your Business By Anticipating Market Trends

If you wish you had insight into what customers will want in the future, follow these tips.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Predicting trends isn't necessarily as hard as it appears. First, look to yourself, your friends, family and colleagues. What grabs your attention will likely captivate others as well. Are you spending more time in the garden? Dressing more casually? Or ordering more by mail? These are all clues.

Next, look around you. What are Americans watching on TV? What are the most popular movies? Reading magazines and newspapers-and not just your local ones-often leads to insights you can build ideas on.

Futurist Watts Wacker says you can hone your predictive skills by merely listening more, especially to people whose points of view are different than yours. What could be more simple? Paying attention really works.

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur