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Put Your Competitors to Work for You

. . . and you don't even have to be that sneaky about it.

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This story appears in the February 2001 issue of HomeOfficeMag.com.

You may think your competitors are lower than the slime on a catfish's belly and good for nothing except taking bread out of your family's mouth. But believe it or not, they can actually help you bring home the bacon, rake in the dough and earn some lettuce-resulting in one yummy, profitable sandwich for your homebased business. Here's how:

  • Plug your fiercest competitor's URL into LinkPopularity.com to see what sites are linking to it. Say you create handcrafted candles, for example. Type the URL of your competitor, Carriage Candles, into LinkPopularity.com, and you'll see about 100 sites that link to this URL, including "Corner Creations Crafts," "Resources for the Hobbyist and Small-Business Owner," and "Morgan Mailboxes and More Craft Links." If these sites link to your competitor, chances are, they'll link to you, too.

The e-mail in which you ask for a link is much like a sales letter-you must state your case and direct all your powers of persuasion into prose so tight, not even light can escape it. Address the e-mail to a particular person if possible, briefly describe your site, and suggest a particular page within their site where your link could go.

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