Full access to Entrepreneur for $5
Subscribe

10 Ways SEO Is the Secret to Brand-Building

Search visibility plays a significant role in building an online brand. Here are 10 ways to use SEO to build your brand this year.

By
Opinions expressed by Entrepreneur contributors are their own.

How would you describe SEO as a concept? Some might call SEO a necessary evil, describing a constant uphill battle against updates and algorithms. Others might say SEO is obsolete, citing Google’s shift to Natural Language Processing and hatred of over-optimized websites.

SEO should, however, be seen as a vital brand-building resource – if not the ultimate resource – thanks in no small part to the ever-growing possibilities for reaching new audiences. Yet despite them all, SEO still gives you control over your brand’s online presence. 

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!