Snapchat Set Up Million-Dollar Pot to Entice Users in Mexico

Snapchat's latest initiative pays money to creators whose content makes it to the Spotlight feature.
Snapchat Set Up Million-Dollar Pot to Entice Users in Mexico
Image credit:

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Staff
2 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Parent company Snap Inc. announced that Spotlight, its new entertainment platform based on the creation of user-generated content within Snapchat, is now available in Mexico.

Spotlight, which reached more than 100 million users in January this year, displays the most entertaining Snaps from the Snapchat community in one place, and will eventually adapt to each Snapchatter based on their preferences and history of favorites.

With over 4 billion Snaps created each day, Spotlight enables the Snapchat community to express themselves and reach a large audience in a new way.

Image: Snapchat

Spotlight was designed to bring fun to the Snapchat community in accordance with its values, with their well-being being the highest priority. Featured content is moderated and does not allow public comment. Snapshots submitted to Spotlight must adhere to content guidelines in order to be distributed.

Snap's million-dollar-a-day program will also be available in Mexico, celebrating and rewarding the creativity of Mexican Snapchatters and offering creators the opportunity to win part of a million-dollar daily fund. Snapchatters must be over 16 years of age and, where applicable, obtain parental consent to qualify for the benefit.

Image: Snapchat

For more information, interested parties should know the Spotlight Terms and Conditions.

Spotlight will be available in India, Mexico and Brazil.

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Save on an annual Entrepreneur Insider membership through 5/8/21. For just $49/yr $39/yr, you’ll enjoy exclusive access to:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur