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Hot Sale 2021: 5 tips to make your purchases

From May 23 to 31 of this year ecommerce stores will have great discounts.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. This article was updated on May 19, 2020

Hot Sale , the largest online sales campaign in Mexico, created by the Mexican Association for Online Sales (AMVO) , will celebrate its eighth edition this 2021 from Sunday 23 to 31 May of this year. For their part, Citibanamex customers will enjoy a pre-sale that will begin on May 23 from 00:00 to 23:59.

Hot Sale MX

Since its creation, the event aims to promote electronic commerce in the country and this year 2021, like the past, aims to help reactivate the economy that has been hit by the COVID-19 pandemic.

“Hot Sale plays a decisive role as a facilitator of services and items through digital platforms for consumers; and in the same way, it contributes to reactivate the economy and preserve jobs in small and medium-sized enterprises (SMEs), a sector that this event has supported since its first edition ”, explain the spokesmen of the AMVO.

To make sure that your purchase is 100 percent safe, we share some tips for shopping these days:

1. Read the fine print and ask someone who knows

Find out about your rights as a consumer so that, in the event of a problem such as late return, consumer data or the exchange of defective products, it is resolved quickly. It is possible that the product you ordered comes with a defect, so it is important that you keep the receipt and that it is easy to claim in case you are not satisfied with the item.

2. Discover the different forms of payment

Some stores exclusively accept credit cards, while others offer other options such as cash, debit, and even PayPal. Before putting the card number, make sure that it is a site protected with a security tool and that it is one of the more than 350 participating companies.

3. Check that the page is trustworthy

We advise you to check that the site has a security tool when making your purchase. Do not buy anything if you see that instead of asking for your information directly on the page, they do it via email. There are ways to know if a page has a good or bad reputation, you can search it on Google and in the opinions section find out if they have had problems before.

4. Compare the prices

It is typical that before making the purchase we hesitate and decide to compare the prices with some other online store. What you can do is see how much the total purchase would cost in each site, since certain stores charge excessively for shipping costs and if you can save it it is even better.

5. Find out about delivery times and costs

Each store is different in terms of the time it will take to get the product to your home and the shipping costs. Do not make the purchase unless you know the price of the item or service that interests you, the shipping cost and the guarantee you have as a consumer.

Something that has undoubtedly changed since last year is the perception of security that consumers now have. According to the HOT SALE 2021 Purchase Expectations Report, 9 out of 10 potential buyers consider it safe to buy online.

The categories that arouse the greatest purchase interest are: electronics (51%), fashion (43%), household appliances (37%), toys & video games (35%), and furniture & home (33%). These last three categories stand out for the increase in the interest of potential buyers.

This campaign registered more than $ 20 billion pesos in total sales in the 2020 edition, with the participation of 7.1 million new buyers and a total of 29.1 million items sold.