YouTube Shorts Will Distribute $100 Million to Its Most Popular Content Creators

The Google-owned YouTube Shorts platform will distribute $100 million to reward the most popular content, in an effort to match the appeal of TikTok.
YouTube Shorts Will Distribute $100 Million to Its Most Popular Content Creators
Image credit: Especial / YouTube

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.
Entrepreneur Staff
4 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

It is no secret that right now, TikTok is raising the bar for other social networks. The short video platform has become so popular that other apps are doing their best to compete with it. Such is the case with YouTube Shorts, which has just announced a $100 million investment to pay influencers and content creators.

This Tuesday, YouTube unveiled the creation of the fund, which will be used to reward the most popular creators on its Shorts platform. The amount will be distributed throughout 2021 and 2022 among an as yet undetermined number of users.

Related: Clubhouse Is Already on Android! So You Can Download It From Google Play and Take Advantage of It

The platform will choose those deserving of payment based on their popularity, the company explained on its blog. To receive a reward, videos must be original creations and respect YouTube community rules.

"Every month we will go to thousands of creators whose videos have achieved more views and popularity to reward them for their contributions," YouTube stated. 

Shorts allows you to record and edit videos of up to 60 seconds, adding music, text and basic filters, although "more effects will come in the future."

The company reported that it's already begun to implement a function "that will allow you to mix audio from YouTube videos." However, YouTube clarified that authors can decide whether or not others can use the audio from their videos.

“We can't wait to see what you do with it! Creators and artists are in control and can always opt out if they don't want their full-length video mixed," the company said. 

Related: Reddit Users Want an Island to Found 'Memelandia' and Elon Musk Could Support Them

There are more ways to monetize content on YouTube

The Google-owned company was one of the first online platforms to position itself as a rich source of profit for creators.

We all know at least one YouTuber who has become a millionaire through his or her videos, from pioneers like Werevertumorro and Yuya to Luisito Comunica, Los Polinesios and Kimberly Loaiza. And those are only the most famous Mexican YouTubers; internationally, there are even more cases. 

With this new approach, the most famous video platform seeks to remain economically attractive for the most creative young people on the web.

“Shorts Fund is the first step in our journey to create a monetization model for Shorts on YouTube. This is one of our top priorities and it will take us some time to get it right. We are actively working on this and will take input collected from our community to help develop a long-term program designed specifically for YouTube Shorts," YouTube said. 

Related: Twitter Already Allows You to Give and Receive 'Tips', This Is How the New Tip Jar Works

YouTube Shorts is for everyone

YouTube launched the Shorts platform in September 2020, but in its testing phase, it was limited to a select group of creators. Now, the company has decided to release it to all users.

The international release of YouTube Shorts will be gradual and by region. For now, it is already available in India and the United States, but it is only a matter of time before it reaches the whole world.

With this $100 million investment, YouTube Shorts joins the wave of social networks implementing new forms of monetization. 

This week, Twitter announced that it bought the startup Scroll as part of its project to implement paid subscriptions. In addition, it activated the 'Tip Jar' tool, which allows tweeters to give and receive 'tips' for their content.

For its part, Instagram announced new tools for influencers to make more profits while Spotify already allows podcast creators to charge for access to exclusive content

Related: So You Can Find a Job on TikTok by Uploading Your Video Curriculum

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • A 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur